Bridal & occasion sets
Matching necklace, earring and ring sets for weddings and celebrations, from statement bridal pieces to lighter everyday sets.
The gold that marks your family's big days. Right here on Bethnal Green Road.
A neighbourhood Asian gold jewellers in E2 — necklace and bridal sets, bangles, long chains and rings, chosen with you and no rush.
342 Bethnal Green Rd, E2 0AH
Rated 4.7 · 209 Google reviews
In the showroom today
What we do
A gold shop for every occasion, not just the big day
Sona Bazar carries traditional Asian gold jewellery for weddings, Eid, a new baby, or a treat you have earned. Come in to try pieces on and talk it through, with no pressure to buy.
Bangles, chains & rings
Gold bangles and kara, long chains and haars, rings and wedding bands, plus earrings and studs for every day.
Pendants & keepsakes
Name pendants and calligraphy pieces, gifts for a new arrival, and keepsakes to mark the moments a family remembers.
Every piece is priced on the day against its weight and the gold price. Ask in store or message us for a price on anything you have seen.
The collection
Browse the counter before you visit
A taste of what is in the cabinets. Tap through to see the kind of pieces Sona Bazar keeps in stock.
Bridal & occasion sets
Full necklace, earring and ring sets, boxed in the shop's own case — the pieces families come in for ahead of a wedding or a big celebration.
- Necklace sets
- Earrings
- Rings
Inside the shop
Rows of gold, and a warm welcome
Real photographs from Sona Bazar on Bethnal Green Road — the cabinets, the window and the storefront.
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About the shop
A Bethnal Green gold shop that takes its time with you
Sona Bazar Jewellers sits at 342 Bethnal Green Road, in the heart of E2's Asian community and a short walk from Brick Lane. The cabinets run from bridal sets to everyday chains, with the traditional designs families look for.
What customers write about most is the welcome. Time and again the reviews thank the team by name for a patient, friendly hand and a fair price, with no pressure to buy on the day.
Find us342 Bethnal Green Rd, London E2 0AH
OpenMonday to Saturday, 11:00 to 18:30 · closed Sunday
Rated4.7 out of 5 across 209 Google reviews
Find us
Come in on Bethnal Green Road
On Bethnal Green Road between Vallance Road and Brick Lane, a few minutes from Bethnal Green station. Pop in, or message ahead with what you are after.
342 Bethnal Green Rd, E2 0AH · near Brick LaneOpen in Google Maps →
Sona Bazar Jewellers
342 Bethnal Green Rd, London E2 0AH
| Monday | 11:00 – 18:30 |
| Tuesday | 11:00 – 18:30 |
| Wednesday | 11:00 – 18:30 |
| Thursday | 11:00 – 18:30 |
| Friday | 11:00 – 18:30 |
| Saturday | 11:00 – 18:30 |
| Sunday | Closed |
Opening hours shown live from the shop's Google listing.
Good to know
Questions people ask us
What kind of jewellery do you sell?
Traditional Asian gold jewellery: necklace and bridal sets, bangles and kara, long chains and haars, earrings and jhumka, rings and wedding bands, and name and calligraphy pendants. Pop in to see the full range in the cabinets, or message us a photo of what you have in mind.
How much does a piece cost?
Gold jewellery is priced on the day against the weight of the piece and the current gold price, so it changes with the market. The fairest thing is to tell you the price for the exact piece you like when you are in the shop, or to send you a figure if you message us a photo. Reviewers regularly mention getting a good price and a good deal.
Can I message before I come in?
Yes. WhatsApp us on 07956 114141 with a photo or a description of what you are looking for and we will let you know what we have. You are always welcome to just call or drop in as well.
Where are you and how do I get there?
We are at 342 Bethnal Green Road, London E2 0AH, on Bethnal Green Road between Vallance Road and Brick Lane, a few minutes' walk from Bethnal Green station. There is a map and directions above.
What are your opening hours?
We are open Monday to Saturday, 11:00 to 18:30, and closed on Sundays. The banner at the top of this page shows live whether the shop is open right now.
For the owner — a few things to confirm before launch:
- Gold purity you'd like stated (e.g. 22ct / 21ct) and any hallmarking wording.
- Whether WhatsApp is the best number to feature for enquiries, or you'd prefer calls only.
- Your card / cash payment terms and any surcharge, so we can word this clearly if you'd like it on the site.
- Any services to add: repairs, gold exchange / buy-back, bespoke orders, gold bars & coins.